Lola Masha, Board Director

Lola is a Director at Babban Gona and the Country Manager for OLX Nigeria. Globally, the OLX brand is one of the world’s leading free, online classifieds platforms with 123 million unique users across 107 countries, generating traffic of over 1.8 billion monthly page views or 60 million page views per day. Its mobile app has been downloaded more than 14 million times. OLX, which has quickly become the dominant player in emerging markets, offers a free, fast and hyper-local way for people to buy, sell or exchange used goods and services, by simply posting a free ad on the website. Lola is responsible for driving all elements of the business in Nigeria, including Business Development, Product Localization, Marketing and other relevant functions.

Prior to joining OLX, Lola spent four years at Google leading various Product Partnerships efforts across EMEA and Emerging Markets. Lola was one of the earliest Googlers in Sub-Saharan Africa (SSA) when the technology company began its operations in the region. Lola shaped the regional strategy, executed on several core initiatives and led business development efforts with key SSA partners including telcos, original equipment manufacturers, digital content providers and local entrepreneurs. Lola holds a BSc. in Chemical Engineering from the University of Virginia (UVA) and a PhD. Chemical Engineering from the University of California, Berkeley, where she was elected as the President of the Graduate Student council.

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